Sell your business without a broker. The entire M&A process online – from anonymous teaser to signing.
Firmatch guides you step by step: anonymous profile, NDA, valuation, offer, due diligence and contract. Buyers are matched automatically from the investor database. The 1% success fee is payable only once the deal completes.
Team estimates based on data from Statistics Poland (GUS) and the KRS, and on reports on family business succession. EBITDA multiples of 3.0× (micro) and 4.0× (small), assuming no debt.
Deals that fall between two stools: too small for advisers, too serious for classified-ad sites
Businesses worth anywhere from a few hundred thousand to a dozen or so million złoty currently have nowhere in Poland to go through the whole sale process safely. Firmatch combines a deal-matching board with process software that until now was only available on large transactions.
Advisers: 3–10% of the value plus an upfront retainer
M&A boutiques and the Big Four rarely go below a few million złoty. For a micro business, the cost of the process can exceed 20% of the sale price.
Classified-ad sites: noise and no confidentiality
A ‘business for sale’ ad is seen by employees, customers and competitors alike. No vetting of listings, no verification of buyers and no support after the first contact.
The process takes 6–18 months and often falls apart
A new generation of buyers expects a digital-first process: data rather than promises, and asynchronous communication rather than phone calls and meetings at a law firm.
Our answer
One process, one place: anonymous teaser, NDA and e-signature, a valuation based on verified data, an offer builder, a virtual data room and due diligence carried out by AI agents. No advisory, no brokers, and a success fee only when the deal completes.
A qualitative map: existing players cluster in three corners. The top right – full process and full self-service – remains empty.
Anonymous teasers, verified data, curated listings
Every profile is pre-screened and its data quality checked. You see the sector, region, financial results and, optionally, the price range. You unlock the company name and full data after signing an NDA – in one click, with no scans to send.
Buyers with a mandate, not casual browsers
Funds consolidating fragmented sectors, strategic investors, search funds and managers moving on from corporate careers. Each one passes KYC checks and confirms their source of funding. The platform automatically matches new teasers to mandates – prospecting happens in the background.
What is your business worth? An indicative valuation in 60 seconds
Answer eight questions about the finances and nature of your business, and the platform will calculate a value range using the multiples method, adjusted for the typical risks of small businesses. You’ll get the result and a report once you create a free account – every valuation feeds our transaction database, bringing the multiples ever closer to real prices in the Polish market.
- 1 About the business
- 2 Contact details
- 3 Valuation
- Value range: minimum, average and maximum, benchmarked against deals in your sector
- The multiple with a list of adjustments – what raises and what lowers your business’s value
- Tips on what to put in order before a sale, and the option to list your business anonymously
Where do the multiples come from?
| Sector | Min multiple | Max multiple | Notes |
|---|
Indicative ranges of profit-before-tax multiples (including the owner’s pay) for Polish micro and small businesses, based on the team’s market observations and data from comparable transactions. The valuation assumes a cash-free, debt-free acquisition, is for information only and does not constitute investment advice or an offer.
Verified data – whether or not the company is in the KRS
Not every business files financial statements with the KRS (National Court Register) – sole proprietorships and civil-law partnerships have no financials there. So once the NDA is signed, we pull data from the right source: automatically from the KRS for registered companies, and from owner-authorised sources for sole proprietorships and partnerships. We show the buyer the level of confirmation, not raw files.
More confirmation means higher trust and better listing visibility.
At every stage you see only what is needed: ranges in the teaser, aggregated results after the NDA, full data in the data room. You decide who unlocks them, and when.
Demo: report for a company in the KRS
Prototype: whatever number you enter, we show a sample report for a fictitious company.
We show what the business really earns – after stripping out owner-related costs
In a small company the owner and the management are the same person, so the accounts often carry costs that would disappear after a change of ownership: a family car, personal expenses, one-off costs. The normalisation wizard walks you through these items and calculates the adjusted result (adjusted EBITDA) – the basis for the valuation and the number the buyer works with.
Nine steps from intent to signing – all in one place
The platform guides both parties through a structured deal process. Every step has its own wizard, documents and checklist. Nothing gets lost in email threads, and both sides always know what stage the deal has reached.
Due diligence that takes days, not weeks
Specialised AI agents read the documents in the virtual data room, check them against a checklist of typical small-business risks and prepare a report with red flags and recommendations for the contract. One rule applies: AI flags, people decide.
The whole deal in black and white – every document and conversation in one file
Everything happens on the platform: conversations, questions and answers, shared documents, offers and successive contract drafts. When the deal closes, both sides receive a sealed file with the full, time-stamped history – what was disclosed and when, who asked what, and how the negotiation unfolded.
- Full chat and Q&A history.
- A register of shared documents and their versions.
- The history of offers and contract drafts.
- An access log: who opened or downloaded what, and when.
- A qualified electronic timestamp (eIDAS) – so the file cannot be altered later.
Video calls – recorded and transcribed with both parties’ consent – will also become part of the record.
Confidentiality and verification built into every step
‘We don’t give advice. We provide the tools that until now only large deals had – and we make sure no step gets skipped.’
Nothing up front. 1% from each party on completion
The profile, teaser, NDA, valuation and access to the investor database are free, while the data room used at the due diligence stage is charged separately. We charge a success fee only when money changes hands. Advisers in Poland typically charge 3–10% plus an upfront fee.
- Anonymous profile and teaser builder
- Indicative valuation and KRS report
- NDA generator and e-signature
- Document checklist and completeness check
- Automatic matching with investors
- Access to curated teasers
- Alerts on new businesses that match your mandate
- Non-binding offer (NBO) builder
- AI due diligence report (Phase II)
- SPA builder and version comparison
What would you pay on your deal?
Frequently asked questions from owners and buyers
Will my employees, customers or competitors find out about the sale?
No. Only an anonymous teaser is publicly visible, and a curator checks that it can’t be used to identify you. The name, KRS number and documents are visible only to a verified buyer who has signed an NDA – and you decide who gets access.
What kinds of businesses does the platform handle?
Businesses from across the economy – manufacturing, trade, services, healthcare, transport, IT – worth from a few hundred thousand to a dozen or so million złoty. A deal can involve shares in a company, an entire business or an organised part of one – whatever its legal form, including a sole proprietorship (usually after conversion into a company).
Does the platform replace a lawyer and an adviser?
We don’t provide advisory or legal services. The platform provides the tools: document builders, a data room and AI analysis with risk flags. The parties make the decisions, and at any point you can bring your own lawyer or accountant into the process – they get access to the same data.
How long does a deal take?
Traditionally 6–18 months. A structured process, ready-made templates and our platform’s largely automated DD can cut that to 3–6 months. The biggest time savings come at the NDA, data preparation and due diligence stages.
How do you verify buyers?
Every buyer goes through identity checks (KYC/AML), confirms their source of funding and describes their investment mandate. The seller sees the buyer’s profile before accepting the NDA request.
How much does it cost and when do I pay?
Registration, the profile, teaser, valuation and NDA are free. The virtual data room needed at the due diligence stage is charged separately – we’ll publish its pricing before the full version launches. The success fee is 1% from the seller and 1% from the buyer, payable only on completion.
When will the platform be available?
We’re preparing a pilot with a first group of sellers and investors. Leave your email address and we’ll be in touch with an invitation – early users will get priority access to the full version and a real say in how it develops.
Want to sell or buy a business? Let us know and we’ll invite you to the pilot
We’re building Poland’s first self-service M&A deal platform for micro and small businesses. Leave your email to get access to the full version when it launches.
Thank you – you’re on the list
We’ll be in touch with an invitation to the pilot.